Give Fifty One began on August 28th, 2011 when two students, Alexander Greer and Jonathan Jones, met at Elevation Church’s volunteer orientation in Charlotte, NC.  Not only did they attend the same law school, but also that they both had a passion to inspire social change concerning youth through entrepreneurship. Feeling called to impact youth socially in their own lives, they decided to work in an after-school mentoring program where they found that some of the mentee students were homeless.

GIVE FIFTY ONE was formed to meet the needs of homeless
children. Because Acts 20:35 states that it is better to give than to
receive, they want to give away more than half of their profit. So,
51% of the brand’s profit is given to bring awareness to child
homelessness, provide direct support to homeless children, and support
other programs that help homeless children through strategic
partnerships. Ultimately, GIVE FIFTY ONE seeks to erase child
homelessness both in the U.S. and throughout the world.”