Target’s stock prices have plummeted after over one million people signed a petition pledging a boycott over its new bathroom policies allowing both employees and customers who are men according to their birth sex enter into women’s bathrooms and dressing rooms.
The Family Policy Institute of Washington reports that Target’s stock fell from $84.10 per share on April 19 to $79.36 on Friday experiencing a loss of $4.74 per share. The company explains that this loss would represent a corporate loss of over $2.5 billion if the trend remains consistent.
Additionally, Breitbart News reported on Target’s plummeting stock prices arguing that it reveals that the company’s likeability among consumers is decreasing as the public vocally rebukes them for ignoring their protests against mixed sex changing rooms and bathrooms.
The controversy began with the announcement that Target was adapting what they call a more “inclusive” policy in regards to bathrooms and changing rooms. This change in policy would allow people the right to choose which room (male/female) to use based on gender identity.
At the time, Target released a statement stating, “In our stores, we demonstrate our commitment to an inclusive experience in many ways. Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.”
Target further commented that everyone deserves to feel included, and that people will always be accepted, respected, and welcomed at their store.
Conservative groups, such as the American Family Association, have warned that adopting this policy leaves an open door for predators to attack women in bathrooms.
The American Family Association’s petition states, “Clearly, Target’s dangerous new policy poses a danger to wives and daughters. We think many customers will agree. And we think the average Target customer is willing to pledge to boycott Target stores until it makes protecting women and children a priority.”
The pledge boycotting Target surpassed the one million mark last week, and Monday morning had reached a staggaring 1, 130,000 signatures.
Yet despite the overwhelming public objection to their new policy, Target has not yet indicated as to whether they will reverse their policy or not.
The FPIW commented that even if the AFA petition doesn’t demonstrate to the company how large American consumers’ pushback is against their policy, many other customers will simply refrain from doing business with the retail chain.
“It represents the thousands of people who no longer have an interest in holding Target’s stock in their investment portfolio,” the group wrote.
The petition demonstrates that the majority of Americans are uncomfortable with trading family safety and privacy for politically-correct solutions to a previously seemingly non-existent issue.